Full‑Stack Developer & SaaS Builder
I design, build, and scale fast, lightweight digital products.
From ultra‑optimized SaaS tools to large‑scale WordPress ecosystems, I deliver production‑ready systems that ship quickly, perform reliably, and grow with users.
Based in Israel · Building globally
Featured Work
SaaS & products I've shipped
Selected work from products I've designed, built, and launched outside of traditional client work.
SaaS
The Chat Widget
A privacy‑first, ultra‑light chat widget engineered to be 20–35× smaller and 3–8× faster than legacy tools like Intercom or Drift.
Product
Trekit
Personal + social travel tracker with push-pin mapping and embeddable widgets.
Plugin
KaspaWoo
Production-ready Kaspa crypto payment gateway for WooCommerce.
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Professional work – One Digital
I build large‑scale, multilingual WordPress + Gutenberg systems and the integrations that power them.
Custom Gutenberg Systems
Over the past year, I’ve built or contributed to 20+ custom blocks and several fully dynamic block‑driven sites.
- Complex dynamic blocks (cards, grids, galleries, AI hero sections)
- WPML‑ready multilingual architecture
- Server‑side render callbacks for performance + accurate translations
- Theme‑level RTL/LTR responsive design
- Custom form systems with AJAX handlers and Strapi integrations
Large‑Scale Integrations
Backend + frontend systems supporting thousands of users:
- Strapi ↔ WordPress pipelines (Rishumit, Dimri)
- Azure B2C authentication with custom iframe routing
- Meshulam payment systems with webhooks → Strapi sync
- High‑traffic Elementor sites with performance overhauls
Complex Form Automation
Production pipelines used daily across major client environments:
- Multi‑scenario dynamic field processing
- Employer grouping automation for tax flows
- Logging layers, PDF generation, email routing
- ACF data mapping + editor‑friendly admin workflows
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Technical strengths
Frontend
React, Next.js, Vite, WordPress/Gutenberg, custom block development, TypeScript, Tailwind, PWA flows.
Backend
Node.js, Strapi, PHP, WordPress plugin development, MySQL, Supabase.
Cloud & DevOps
Cloudflare Workers, Vercel, Azure Functions, Git, CI/CD pipelines.
Deep capabilities
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Philosophy
Ship fast. Measure honestly. Cut complexity.
I build products the way I like to use them: lightweight, clean, fast, and useful from the first interaction. Everything else is secondary.